Citizen’s Guide to Transportation Planning in Southeast Michigan: The purpose of this booklet is to outline the broad picture of regional planning for Southeast Michigan citizens. We hope to familiarize you with the activities of SEMCOG, the Southeast Michigan Council of Governments, and show you how you can participate as a concerned citizen.
Kalamazoo River Valley Trail Annual Report 2010: This report details the implementation of a grant from the Kellogg Foundation for trail programming on the Kalamazoo River Valley Trail. See how this grant has helped forge new partnerships and maximized trail benefits through new programming efforts.
Media Tips for Cheapskates: The attachment includes tips on writing a persuasive letter to the editor, a sample media checklist, using the media to promote bicycling and walking, and a how-to and writing press releases.
National Trails Day: Ideas on how to get your community involved on National Trails Day.
Navigating Social Media Webinar: Nipa Shah, President of the digital marketing company, Jenesys Group, speaks about the importance of social media management. Social media, in all its various forms, has become one of the most powerful marketing tools today. Learn how trails can benefit from these tools, gain useful tips, and distinguish between formats for the best distribution of your content. Also discover some easy tricks for generating new content and how to easily link between formats.
Source for biking, walking, and trail photos: The PBIC has teamed with Walkable Communities, Inc. and the Institute of Transportation Engineers Pedestrian and Bicycle Council to bring you the Image Library, a searchable collection of over 2,500 categorized images.
Starting a Bicycle Organization: This article outlines the basic steps to starting your own organization, whether it’s a non-profit, for-profit corporations, government agencies or committees. It also mentions the 6 P’s) of healthy organization- people, purpose, projects/products, policies, promotion, payment.
Survey and Recommendations to Encourage Trail Use: Kaiser Permanente partnered with the Rails-to-Trails Conservancy to determine the facilities, resources, infrastructure and programming needed to insure the maximum use of the trail by a diverse group of users.
The Center for Whole Communities: This is a Peter Forbes site about how to communicate and engage the public in land stewardship issues.
Tips for Improving Newsletters and Press Releases: The attachment includes three ways to multiply the impact of your newsletter, seven strategies for increasing interest in your newsletter, and and five surefire ways to get your press release used.
